The 2012 Campaign theme, “Courage. Believe in a world without breast cancer. Know we’re here until its true.”highlights the Company’s 20 year commitment to defeating breast cancer through education and medical research. This milestone year is dedicated to the tremendous courage of Evelyn Lauder and her unwavering commitment to eradicate breast cancer.
In 1992, during a time when breast cancer was rarely openly discussed and research for the disease minimally funded, Evelyn Lauder launched The BCA Campaign to raise awareness and encourage women everywhere to practice breast health. Until her passing in November 2011, she worked tirelessly in her crusade, helped save countless lives and raised millions of dollars to find a cure.
Throughout October, The BCA Campaign will continue to reach countless people worldwide by spreading its lifesaving awareness message globally in the hope of a world in which breast cancer no longer exists.
This year’s Pink Ribbon design has been personally designed by Evelyn Lauder herself, with this year a touch of blue to recognize that 1% of breast cancer sufferers in the US, are in fact men.
The Dream collection includes:
– The Limited Edition Estee Lauder Dream Pin
This twinkling collectible pin is a simple, elegant way to show your support of Breast Cancer Awareness.
– The Limited Edition Evelyn Lauder and Elizabeth Hurley Dream lip Collection
A brilliant way to show your support of Breast Cancer Awareness.
Enjoy Pure Color Long Lasting Lipstick in Candy, Pure Color Gloss in Pink Innocence plus a chic pink snakeskin-printed clutch.
– The Limited Edition Perfectionist
Enjoy Perfectionist [CP+R] Wrinkle Lifting/Firming Serum plus an exclusive Pink Ribbon Keychain.
– The Limited Edition Evelyn Lauder Dream Compact
This heart-shaped compact with a strikingly modern ribbon design is filled and refillable with Lucidity Translucent Pressed Powder (small size refill). Mirror inside and beautifully boxed, with a velvety pouch.
Check this video on how Estee Lauder turns the internet Pink for Breast Cancer Awareness Month
Stay Safe everyone!