Not long ago, the Italian brand Superga arrived to Lebanon and more precisely to ABC Achrafieh.
Superga is an Italian shoes brand founded in 1911, it originally made tennis shoes including the famous model “2750 Classic” but then diversified.
A bit of history:
Superga was born in 1911 in Torino, Italy, when Walter Martiny started production of rubber-soled footwear marked with the Superga logo. In 1925 Superga invented the 2750 model, shoes with vulcanized rubber soles. From 1934, the firm diversified its production to new collections dedicated to other sports and daily life.
After WWII, Superga restarted production specializing solely in the production of high quality footwear. In 1951 the firm merged with Pirelli, which brought it new funds and made it possible to sharply increase the production of tennis shoes.
In the 1970s, as the sales of the 2750 continued, Superga diversified to add sport shoes with technical attributes. In the 1980s, the firm launched the production of clothes. As of 2011 former Full House stars Mary-Kate Olsen and Ashley Olsen are the creative directors for Superga. In 2012 the girls launched their Superga shoes to celebrate the opening of a Superga Store in New York City.
Superga now offers a wide range of colors, fabrics, and prints each season for women, men, and kids. Apart from the original Superga Vulcanized and Sport lines or “2750 Classic”, the collections include Superga City leather and Superga Country rubber rain and outwear boots.
The aim of the company is to “Design and produce the highest quality footwear, in timeless classic styles, for the entire family”.