Watched by hundreds of spectators, Tamanna and MINI last Sunday (June 15th) turned Beirut Souks into a “Happy” flash mob to turn tears into laughter for Hammoudi, an 11-year-old boy suffering from an autoimmune disorder.
MINI team behind the wheel and friends in the passenger seat, the MINI doors were wide open to the “Happy” song by Pharell Williams. Two of the six MINI cars were dressed as Hammoudi’s favorite superhero characters: Superman and Spiderman and the remaining MINI’s were branded with happy faces to help bring some excitement, strength and hope to Hammoudi life. Bubble machines were also used to extend the happy mood in addition to smiley face masks all around the set.
Also participating in this magical moment were the dancers from Stun and their choreographer Lyne Ghandour, Live Love Beirut, Solidere and Red Bull.
Commenting on MINI’s involvement in Hammoudi’s surprise flashmob; Natalie Khalife, Marketing Manager for BMW Group at Bassoul Heneine said: “We were very pleased to partner with Tamanna to make a special contribution to projects dedicated to turning tears into laughter. Tamanna‘s aim is equally important for MINI, the small iconic car has a big heart, fun and caring character, so the partnership with Tamanna is appropriate for the brand. From all our team at Bassoul-Heneine we wish Hammoudi a happier and healthier life.”
As an active member of the Lebanese society and an avid supporter of local charities, Bassoul-Heneine regularly works with organizations to raise awareness for worthy social causes. In this instance MINI yet again revealed that it is not only a fun car that makes people smile, but it is also committed to being an active member of the community who can be counted on to support good causes.
Witnessing the tears of joy from Hammoudi’s parents, Soraya Barbir, Executive Director of Tamanna Lebanon added: “Partnering with MINI was an extremely positive step towards turning this experience into a memorable one. I can’t describe the happiness expressed by Hammoudi and his parents. Tamanna grants the wishes of children suffering from critical illness. A wish granted brings a little sunshine into lives dominated by pain, providing an escape from reality, lifting the spirits of the child and his family.