Category Archives: Kids

Tamanna & MINI join hands to bring a smile to Hammoudi


 

Watched by hundreds of spectators, Tamanna and MINI last Sunday (June 15th) turned Beirut Souks into a “Happy” flash mob to turn tears into laughter for Hammoudi, an 11-year-old boy suffering from an autoimmune disorder.

Hammoudi in MINI

MINI team behind the wheel and friends in the passenger seat, the MINI doors were wide open to the “Happy” song by Pharell Williams. Two of the six MINI cars were dressed as Hammoudi’s favorite superhero characters: Superman and Spiderman and the remaining MINI’s were branded with happy faces to help bring some excitement, strength and hope to Hammoudi life.  Bubble machines were also used to extend the happy mood in addition to smiley face masks all around the set.

 

Also participating in this magical moment were the dancers from Stun and their choreographer Lyne Ghandour, Live Love Beirut, Solidere and Red Bull.

MINI Tamanna 3

Commenting on MINI’s involvement in Hammoudi’s surprise flashmob; Natalie Khalife, Marketing Manager for BMW Group at Bassoul Heneine said: “We were very pleased to partner with Tamanna to make a special contribution to projects dedicated to turning tears into laughter. Tamanna‘s aim is equally important for MINI, the small iconic car has a big heart, fun and caring character, so the partnership with Tamanna is appropriate for the brand. From all our team at Bassoul-Heneine we wish Hammoudi a happier and healthier life.”

 

As an active member of the Lebanese society and an avid supporter of local charities, Bassoul-Heneine regularly works with organizations to raise awareness for worthy social causes. In this instance MINI yet again revealed that it is not only a fun car that makes people smile, but it is also committed to being an active member of the community who can be counted on to support good causes.

 

Witnessing the tears of joy from Hammoudi’s parents, Soraya Barbir, Executive Director of Tamanna Lebanon added: “Partnering with MINI was an extremely positive step towards turning this experience into a memorable one. I can’t describe the happiness expressed by Hammoudi and his parents. Tamanna grants the wishes of children suffering from critical illness.  A wish granted brings a little sunshine into lives dominated by pain, providing an escape from reality, lifting the spirits of the child and his family.

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FIVE reasons why you should wear a BENSIMON!


 

I’m sure all of you know the brand BENSIMON, it was available in the Lebanese market long time ago, back when I was in school and I was so happy to see it again in ABC Dbayeh and Beirut Souks, it brought back so many memories…

bensimon_logo
More than a style, Bensimon became through the years a Lifestyle. Bensimon Collection wants to enhance the personality of everyone in offering the possibility to express himself through endless colorful combinations and where the black has no place.

The Bensimon shoe became a classic, with celebrities and VIPs including Brigitte Bardot, Sophie Marceau, Jane Birkin and Naomi Watts all contributing to the legend.

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Julia Roberts wearing a grey Bensimon in the movie “Eat, Pray, Love”

 

Here’s why each one of you should be wearing one right now!

1- It is so Comfortable:  

The Bensimon sneakers are so comfortable, you can wear them all day, jump around, and your feet will be thanking you for your choice.

They become your trusty pair for errands and travel and everything in between.

2- It is aimed to all Generations:

Bensimon‘s collection is getting wider and wider every season, with laces or without, with patterns or without, they have a lovely collection, for daddy, mummy, teenager and baby.

3- It is Stylish:

The Bensimon was inspired by the surplus army canvas sneakers and immediately became a must-have in women’s wardrobes. They are recognizably the iconic French sneaker, actually they became the quintessential French wardrobe piece.


4- It is so Colorful:

The Bensimon is available in a wide variety of colors, from basic colors like beige, light grey, to yellow, blue, green, red, pink…

The collection is also available with different patterns, to embellish all your stylish outfits.

5- You can wear them with anything:

So effortlessly hip, Bensimon sneakers add a little French chic to any outfit from jeans to the prettiest of dresses.  

 

They are simple and sophisticated, luxurious yet accessible, trendy and basic at the same time, vintage and fresh, humble but legendary, Bensimon is so typically French and yet also so global.

Stay tuned for more Bensimon styling posts!

S’N’B Unveils Luxury Collection of Natural Halal Nail Polishes


snails

 

Safe ‘N’ Beautiful LC, the specialist natural nail care beauty house, has unveiled its newest range – a luxury collection of breathable, water-based and water-removable nail polishes. The patented formulas, free of alcohol and animal-derived products are also ‘five-free’ of the controversial chemicals DBP, Toluene, Camphor, Formaldehyde and its resins. And unlike traditional nail polishes the Halal S’N’B formulation is aqueous and oxygen permeable.

S'N'B Unveils Luxury Collection of Natural Halal Nail Polishes

With a gorgeous palette of modern and refined colours the S’N’B collection is the newest innovation in natural beauty products first showcased in the company’s world-renowned signature line Snails (Safe Nails), designed especially for children and expectant mothers.

S’N’B debuted the new product range at the Middle East’s foremost and influential trade show – Beauty World ME, that took place at Dubai International Convention & Exhibition Center from the 27th through the 29th May.

To discover more about Safe ‘N’ Beautiful LC., Snails and the new S’N’B collection you can visit their website http://www.safe-nails.com/ and follow them on Twitter @Snails4Kids.

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