Category Archives: Social Media

Le Gray Beirut Instagram Competition


Le Gray is a luxury hotel, in Beirut, facing Al Nahar building.

le gray

It is known for the unique rooftops “Indigo on the Roof” and “Cherry on the Rooftop”, plus a “Cigar Lounge” and the street level “Gordon’s Cafe”.

Le Gray is already present and active  on Facebook, not active on twitter though!

And now they’re on INSTAGRAM 🙂

le gray insta

And on this occasion, a competition has been launched offering the chance for the highest voted 3 photos to win very interesting prizes.
After its Facebook page, Le Gray Beirut has launched its Instagram account with a fun competition that invites the guests and visitors to take pictures and post them on Instagram using the assigned hashtags; #atlegray, #atindigo, #atgordons, #atcherry, #atpoolounge. The tagged pictures are directly posted on the blog atlegray.com to receive the votes which are open until January 15th, 2014 at midnight.
To win, the participants can ask their friends to visit atlegray.com and vote for them. Interesting prizes are offered for the 3 highest voted pictures; a one-night stay for 2 at the Presidential Suite with dinner at Indigo on the Roof and a spa experience at PureGray; A three-month membership at PureGray Health Club and Spa and finally an invitation for 4 to enjoy Bar ThreeSixty with its unparalleled views, mouth-watering bites, innovative cocktails and wonderful entertainment program.

 

The idea is really nice and interesting and it can be a good step towards having a good fan base and exchange with their fans. But I’m not sure how this campaign will be a success to the hotel, since their Instagram account barely has two pictures from their part and they’re only following two people. It’s not communicate well yet on their Facebook, they just changed their cover page.

It checked the dedicated website they created, people started using the hashtags and there’s a good amount of pictures in the gallery.

For voting, you need to log in through your Facebook account or Instagram account and of course you can only vote once per photo.

I will keeping an eye on it, to see how the competition will pick up…

What do you think of Instagram competitions?

Do you think they did it the good way? Or they could have done it in a better way?

I Would love to hear your feedback 🙂

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